A well managed social media marketing campaign can do wonders to help your brand improve its search engine optimisation efforts. Believe it or not, websites that score those coveted first place rankings on search engine results almost always are associated with high levels of social media activity. That also means many people have liked and shared the content across a wide variety of social networks.
The explanation for this is a complex one, but it comes down to the fact that search engines are increasingly giving weight to social metrics when ranking websites in search engine results pages, including Google+ authority, Facebook likes, Twitter followers, and more. It means that search engines perceive your brand’s content as legitimate, credible, and trustworthy. Furthermore, major search engines like Google tend to index content that has been shared across social media networks much faster. On average, content that has been extensively tweeted is indexed about 50 percent faster by Google.
Social media is great digital marketing strategy, and these days it is critical component to set your business apart from the competition. Did you know that your customers are 9 times more likely to trust the recommend of a family member, friend, colleague than they are a claim made directly by the brand? And 4 out of 5 decision makers are relying on social media to help inform them with purchase decisions. Maximizing your brand’s social media potential will also help you maximize your search engine rankings. Do you see how it’s a win-win situation? The easiest way to get started is to create Social accounts and content. Our SEO Company can do that for you. Including a YouTube Channel and your Brand and product prompting videos.