Social Media Marketing: The Key to Effective SEO
Social media marketing is powerful, it lets current customers tell other customers and potential customers that you are great. Social Media not only allows you to have a forum to engage, but also allows you to enhance your brand on a daily and direct basis. It is guaranteed to drive increased and qualified traffic to your website and helps you achieve higher search rankings.
A well managed social media marketing campaign can do wonders to help your brand improve its search engine optimisation efforts. Believe it or not, websites that score those coveted first place rankings on search engine results almost always are associated with high levels of social media activity. That also means many people have liked and shared the content across a wide variety of social networks.
The explanation for this is a complex one, but it comes down to the fact that search engines are increasingly giving weight to social metrics when ranking websites in search engine results pages, including Google+ authority, Facebook likes, Twitter followers, and more. It means that search engines perceive your brand’s content as legitimate, credible, and trustworthy. Furthermore, major search engines like Google tend to index content that has been shared across social media networks much faster. On average, content that has been extensively tweeted is indexed about 50 percent faster by Google.
Social media is great digital marketing strategy, and these days it is critical component to set your business apart from the competition. Did you know that your customers are 9 times more likely to trust the recommend of a family member, friend, colleague than they are a claim made directly by the brand? And 4 out of 5 decision makers are relying on social media to help inform them with purchase decisions. Maximizing your brand’s social media potential will also help you maximize your search engine rankings. Do you see how it’s a win-win situation? The easiest way to get started is to create Social accounts and content. Our SEO Company can do that for you. Including a YouTube Channel and your Brand and product prompting videos.
Better Brand Recognition & Improved Brand Visibility
Did you know that research shows that social media marketing has a 100 percent higher lead-to-close rate than outbound marketing? Every time you post a piece of content on social media, you provide consumers with another way to find and interact with your brand. High-quality, compelling content essentially works to lure consumers to your site, increasing traffic, generating more conversion opportunities, and improving brand recognition. Informative content targeted toward your consumers’ wants and needs also works to nurture leads, boosting your revenue. Ultimately, social media marketing works to create opportunity. And opportunity is the first element of consumer action, whether that action is visiting your website, downloading your newsletter, or making a purchase. With the Cheshire Seo social media marketing, you will improve brand recognition and visibility, which in turn drives conversion rates and generates more revenue.
Earn Consumer Trust and Build Brand Loyalty
The key to winning your consumers’ trust and building brand loyalty is consistent, sustained high-quality interaction between your brand and its consumers. Social is an excellent way to facilitate interaction between brands and consumers. Research consistently backs these claims, proving that consistent syndication of high-quality, compelling content across social media channels is an excellent way for brands to build trust and loyalty among consumers. Consider this: One study alone found that over 50 percent of British customers are more loyal to the brands that they follow on social media. So, social media like Facebook, Twitter, Pinterest, Instagram can be incredibly powerful for your brand building and marketing if it is used with the right formula and expertise. All the big brands are utilizing this powerful media and we can do the same for your brand.
Improved Customer Insights
Successful digital marketing is largely contingent on your brand’s understanding of its target customers. The more developed your brand’s insights into customer wants, needs, and behaviours, the more successful your digital marketing strategy will be across the board. Social media can be an excellent resource for social listening, in which brands track and study consumer preferences and behaviours. Social media and social media analysis tools can be powerful means of understanding how consumers feel about your brand, and what they want or need from it. Cheshire SEO Services will help you engage in comprehensive social listening, helping you to tailor your digital marketing strategies according to acquired insights. This will not only make your digital marketing efforts more effective. It will also drive traffic, improve conversion rates, and boost your bottom line.
Promoting value and relevant content through social media channels will drive traffic to your website, increase demand, and raise your online visibility.
Estimated B2B Customer Acquisition by Platform (2024 Averages):
Chances are when a consumer goes online, he or she is headed to a social media site. Internet users are increasingly spending their time online navigating social media sites, like Facebook, Instagram, Google+, Twitter, and YouTube. That is why our Company believes that social media is an absolutely vital piece of a digital marketing program and search engine optimization strategy. Through expert social media marketing, our experts can help you boost search engine rankings, increase traffic and conversion rates, and improve brand recognition, visibility, and authority.
For more information about how we, the SEO experts in Cheshire can take your brand’s social media marketing strategy to the next level, give us a call today!
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